Business [Jason Barnard] Brand Serp Course

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DESCRIPTION:

Learn how to adopt a strategic approach in improving your Brand’s overall digital presence and visibility on Google SERPs.

What you’ll learn in the Brand SERPs Foundation

• Optimising Your Homepage
• Triggering and Optimising Rich Sitelinks
• Improving the Results You Control
• Improving Your Social Accounts
• Improving Other Results You Partially Control
• Improving the Results You Do Not Control
• SEO Tactics You’ll Need
• Optimizing Google Ads

What you’ll learn in the Dealing with Negative and Sub-Optimal Results

• Dealing with Review Platforms
• Dealing with Forums
• Third Party Articles and Blogs
• Leapfrogging – Finding Opportunities
• Leapfrogging With Content You Control
• Leapfrogging With Results You Partially Control
• Leapfrogging With Content You Don’t Control
• Tactics to Avoid and Mistakes Not To Make

What you’ll learn in the Triggering and Optimising Rich Elements (SERP Features)

• How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
• Triggering and Optimising Image Boxes
• Triggering and Optimising Video Boxes
• Triggering and Maintaining Twitter Boxes

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